A Texas sign company has created a truck decal that shows a woman bound and tied-up, and they're hoping the decal helps them drum up some new business.

It shows a blonde woman in jeans curled up in the bed of a pickup truck, her face and her hands and feet are tied up with rope.

It’s made to go on a truck’s tailgate and it creates an optical illusion of an actual woman lying in distress.

The sign company (Hornet Signs) put the decal on the back of an employee’s truck to show how realistic its signs are.

It worked so well some people actually called the police because they thought a woman was in trouble.

The sign company says they’ve seen an increase in sign sales since the controversy.