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Gene Simmons says he's "on the side of Don Sterling."  The KISS bassist tells The Wall Street Journal the embattled L.A. Clippers owner is "heinous of course," but he believes Sterling "was ambushed," and consequently "should have done penance and paid a fine." 

Simmons explains that he sees it as a first amendment issue, and he's "on the side of free speech in the privacy of your own home or privacy of the situation."  He adds that if everyone who ever made "an off color joke or racist rant privately" were fired over it, "nobody would have a job." 

But Gene doesn't side with the owners of Washington's NFL team.  He says he can empathize with Native Americans, admitting that "as a Jew" he wouldn't be happy if a team's name was a derogatory term referencing people of his faith. 

Simmons explains that the name "Redskins" was "launched at a time when white people weren't sensitive to the idea that you're actually insulting an entire race of people," but now "you've got to make the change." 

Simmons' venture into the sports world as an owner of a new Arena Football team is documented in the reality series "4th and Loud," which debuts on AMC on August 12th at 9:00 p.m. Eastern. 

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